FTC Demands Data on Personalized Pricing

The US Federal Trade Commission is demanding data from Walmart, Uber and seven other companies regarding personalized pricing practices. The inquiry aims to study how consumer data sets individual prices and wages.

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FILE PHOTO: A customer loads her groceries at a checkout counter at a Walmart Supercenter retail store in North Bergen, New Jersey, U.S., November 21, 2025.  REUTERS/Mike Segar/File Photo

The United States Federal Trade Commission demanded data from WALMART INC, UBER TECHNOLOGIES INC, and seven other firms on personalized pricing practices. The inquiry covers how consumer data sets individual prices, wages, and job offers. Regulators are intensifying oversight ahead of elections as cost-of-living concerns weigh on voters.