Target Denies Using Customer Data for Pricing

Target stated it does not use customer data or shopping habits to raise prices based on identity or location. The retailer joined Walmart in addressing rising concerns over dynamic pricing practices.

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FILE PHOTO: Target logo is seen in this illustration taken February 11, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Target denied using consumer data to adjust pricing based on shopper identity, joining rival Walmart to counter growing concerns over retail algorithms. The retail sector faces mounting scrutiny over digital tools as shoppers question how stores determine shelf costs. Investors are closely monitoring transparency shifts as automated pricing systems face regulatory examination.

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