US FTC Considers Personalized Pricing Disclosure Rules
The US Federal Trade Commission is considering new rules to require companies to disclose personalized pricing. The agency warns that using consumer data for algorithmic pricing could violate deceptive practices laws.
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The United States Federal Trade Commission voted 2-0 on Wednesday afternoon to propose a draft enforcement policy requiring companies to disclose personalized pricing practices. The regulatory push targets algorithmic pricing models that adjust costs based on individual consumer data such as location and browsing history. The initiative responds to mounting bipartisan pressure from lawmakers and consumer advocacy groups over hidden pricing discrimination.
