New York Passes Bill Banning Personalized Pricing
New York lawmakers passed the One Fair Price Act to prohibit businesses from setting individualized prices using personal data such as browsing history and location. If signed by Governor Kathy Hochul, the law would still allow loyalty discounts but require disclosure for dynamic pricing algorithms.
New York lawmakers passed the One Fair Price Act on Thursday to ban businesses from setting individualized prices based on consumer personal data. The legislation follows similar moves in Maryland and Connecticut to address data-driven price discrimination. If signed, the bill would prohibit companies from using browsing history, income, or real-time location to set unique price points for individuals.
