OpenAI Tests Sponsored Agents and Ad Tools
OpenAI has launched AI-powered tools for advertisers and started testing business-sponsored agents in ChatGPT. The new features allow users to interact with brand agents and help marketers manage campaigns.
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OpenAI introduced AI-powered advertising tools on Wednesday afternoon, including business-sponsored chat agents tested by select United States brands. The rollout marks OpenAI's entry into AI-driven marketing competition. The push gives marketers new avenues to reach conversational search users.
