OpenAI launches low cost subscription tier and starts advertising tests in ChatGPT
OpenAI is launching a new eight dollar monthly subscription tier called ChatGPT Go. The company will also begin testing advertisements for users in the US.
Insights:
OpenAI announced on Friday that it is expanding its monetization strategy through the launch of a new low-cost subscription tier and the introduction of advertising tests. The company, which is backed by Microsoft Corporation , is rolling out ChatGPT Go to all markets where its services are available starting January 16, 2026. This new tier is designed to offer a more affordable option for users, with a price point set at $8 per month in the US 
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