Mattel shares plunge as Hasbro gains on digital gaming strength
Mattel shares plummeted Wednesday following a weak forecast and inventory woes. Hasbro saw gains as its digital gaming division offset traditional toy declines.
Insights:
Today, February 11, 2026, the US 
US toy industry witnessed a dramatic divergence in market performance as two leading manufacturers, Hasbro, Inc. and Mattel, Inc. , released disappointing financial forecasts for 2026. Despite the lowered outlooks, Hasbro shares climbed as much as 9%, while Mattel stock plummeted approximately 30% in premarket trading, positioning the company for its most severe intraday decline in more than forty years. This split in investor sentiment highlights a widening strategic gap between companies leveraging digital gaming and those reliant on a softening market for traditional toys.
US toy industry witnessed a dramatic divergence in market performance as two leading manufacturers, Hasbro, Inc. and Mattel, Inc. , released disappointing financial forecasts for 2026. Despite the lowered outlooks, Hasbro shares climbed as much as 9%, while Mattel stock plummeted approximately 30% in premarket trading, positioning the company for its most severe intraday decline in more than forty years. This split in investor sentiment highlights a widening strategic gap between companies leveraging digital gaming and those reliant on a softening market for traditional toys.
