Hasbro expects slower revenue growth as consumer spending on toys remains weak

Hasbro, Inc. HAS announced on February 10, 2026, that it expects annual revenue growth to range between 3% and 5%, a forecast that is below the analysts' average estimate of 5.16% as reported by LSEG. This outlook was issued alongside fourth-quarter results that beat revenue estimates and follows the conclusion of the holiday-season sales period.

The below-estimate annual revenue forecast is significant because it signals weaker-than-expected demand for discretionary toys and directly affects Hasbro's near-term financial outlook and investor expectations. This development comes amid broader, contemporaneous reports of tepid consumer discretionary spending in the US US, which has impacted various segments of the market.