Hasbro projects annual revenue below expectations as economic pressures weigh on toy sales

The toy maker expects lower annual growth as consumers pull back on non-essential spending. Despite a strong holiday quarter, tariff pressures impact sales.

Insights:
Hasbro, Inc. announced on Tuesday that its annual revenue growth for the upcoming year is expected to fall between 3% and 5%, missing the 5.16% average estimate compiled by LSEG. The company issued this guidance alongside its fourth-quarter financial results, which actually showed a revenue beat. To bolster shareholder value during this period, the board also authorized a $1 billion share repurchase program.
Hasbro's exhibit, including toys like DJ Furby, Baby Alive dolls, and BeyBlade X, is displayed at Toy Insider's "Sweet Suite" trade show event in New York City, U.S., July 16, 2025. REUTERS/Sami Marshak
Hasbro's exhibit, including toys like DJ Furby, Baby Alive dolls, and BeyBlade X, is displayed at Toy Insider's "Sweet Suite" trade show event in New York City, U.S., July 16, 2025. REUTERS/Sami Marshak
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