Mattel projects lower annual profit as cautious consumers curb toy spending
The toy giant expects annual profit to miss estimates after a weak holiday season. To drive growth, the firm is expanding its film and digital gaming projects.
Insights:
Mattel, Inc. announced on Tuesday, February 10, 2026, that its full-year adjusted earnings per share are expected to fall significantly below Wall Street projections. The toy manufacturer issued a guidance range of $1.18 to $1.30 per share, a figure that stands in stark contrast to the average analyst estimate of $1.75. This outlook follows a fourth quarter in which the company missed both sales and earnings estimates, primarily due to a challenging retail environment during the crucial holiday period.
