Lego targets 50 new stores across India by 2030 to meet soaring demand for premium toys
Danish toymaker Lego aims to open 50 stores in India by 2030 to tap into rapid market growth. The company sees rising demand for screen-free play options.
Insights:
Danish toymaker Lego announced on February 17, 2026, its plans to open 50 branded stores in India 
IN by 2030, a move that will significantly increase its investment and retail footprint in the region. This expansion for Lego India responds to rising incomes and a stronger demand for screen-free play among local families. The announcement highlights the growing importance of the market for companies based in Denmark 
DK and the United States 
US.
IN by 2030, a move that will significantly increase its investment and retail footprint in the region. This expansion for Lego India responds to rising incomes and a stronger demand for screen-free play among local families. The announcement highlights the growing importance of the market for companies based in Denmark DK and the United States US.
