Lego First Half Sales Jump 21 Percent
Lego reported a 21 percent rise in first half sales to 41.9 billion Danish crowns as popular sports and entertainment sets attracted new customers. Net profit increased by 32 percent while the company navigated rising plastic costs.
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Lego sales jumped 21% to 41.9 billion Danish crowns ($6.54B) in the first half, driven by soccer World Cup and Formula 1 sets. The Denmark-based toy brand outpaced rivals MATTEL INC and HASBRO INC through entertainment tie-ups. Net profit increased 32% to 8.6 billion crowns over the period.
