New Balance India partner to quintuple store count
Brandman Retail plans to expand its store network to 116 locations by 2028 while introducing global brands like Salomon and Saucony to the Indian market. The expansion targets rising demand for premium sportswear in both major metros and smaller cities as consumer spending on global labels increases.
Brandman Retail will expand its store count fivefold to 116 locations by 2028 to meet surging demand for premium athletic labels in India. The partner for New Balance plans to introduce global brands including Salomon, Saucony, Anta, and Wilson. This expansion targets a domestic sports apparel market projected by Google and Deloitte to reach $58 billion by 2030.
### Shifting Consumer Behavior Drives Premium Growth Affluent Indian consumers are moving away from price-sensitive shopping toward value-driven purchases. Brandman director Kashika Malhotra said the market has seen a shift over the past two years as rising incomes and social media awareness fuel interest in global trends.
