Europe woos Asian tourists as American travel growth slows

Arrivals in Europe will rise 6.2 percent this year. Surging Chinese and Indian visitor numbers are expected to offset slower growth in travel from the U.S.

Insights:
The European Travel Commission published a survey on February 17, 2026, projecting a 6.2% increase in international arrivals to Europe. This growth is expected to be fueled by a significant 28% rise in arrivals from China CNCN and a 9% increase from India ININ, while traveler numbers from the United States USUS and the wider Americas are seen growing by a more moderate 4.2%.
A guide talks to a group of tourists as they look at the landscape on a hot summer day in downtown Ronda, Spain, August 15, 2024. REUTERS/Jon Nazca
A guide talks to a group of tourists as they look at the landscape on a hot summer day in downtown Ronda, Spain, August 15, 2024. REUTERS/Jon Nazca
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