China Golden Week travel spending hits four-year low

Chinese tourist spending per trip fell to a four-year low during the Golden Week holiday as travelers favored overseas trips. Domestic movie ticket sales also hit a 12-year low, raising concerns about consumer confidence.

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A photographer directs visitors dressed in traditional costumes to pose for pictures at Temple of Heaven, also known as Tiantan Park, on National Day, the first day of China's Golden Week holiday, in Beijing, China, October 1, 2026. REUTERS/Florence Lo

China travellers' average spending per domestic trip fell 1.9% to 893.92 yuan ($133.51) during the seven-day Golden Week holiday, hitting a four-year low. The drop dashed hopes that strong holiday demand would spur a broader recovery in consumer spending. Sluggish domestic sentiment highlights ongoing economic pressures as consumers opt for outbound travel.

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