British American Tobacco Reports Annual Profit Growth Driven by Velo and Vaping Products
The Lucky Strike maker reported a 2.3 percent rise in annual profit today as its Velo nicotine pouches gained market share. Sales of newer vapes also grew.
Insights:
British American Tobacco p.l.c. reported on February 12, 2026, that its annual profit rose by 2.3% to 11.28 billion pounds. The company, which is based in the United Kingdom 
GB, attributed the increase to market-share gains for its Velo (nicotine pouch) and growth in sales of its newer vapes and heated tobacco products.
GB, attributed the increase to market-share gains for its Velo (nicotine pouch) and growth in sales of its newer vapes and heated tobacco products.The reported profit change and product mix shifts directly affected the company’s financial performance for the year. This annual profit disclosure indicates a structural shift in revenue drivers, as sales of newer vapes and heated tobacco products grew alongside the market-share gains for the Velo nicotine pouch. The company's portfolio also includes brands such as Lucky Strike.
