BAT Lifts Growth Forecast for Smoking Alternatives
British American Tobacco raised its annual revenue growth forecast for its new category segment to the mid-teens. The company is leveraging a policy shift in the United States to launch new Vuse and Velo products as it pivots further toward smokeless alternatives.
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BRITISH AMERICAN TOBACCO PLC raised its annual revenue growth forecast for smokeless products to the mid-teens on June 2. This update increases the prior outlook of low double-digit growth following demand in the United States. Investors are tracking the shift as BAT pivots from traditional cigarettes to vapes and nicotine pouches.
