British American Tobacco reports profit growth as Velo gains US market share
British American Tobacco reported an annual profit of 11.28 billion pounds today. The growth was fueled by the Velo brand gaining share in the US market.
Insights:
British American Tobacco p.l.c. , headquartered in the United Kingdom 
GB, announced on Thursday that its annual profit for the full year ended Dec. 31, 2025, rose 2.3 percent to 11.28 billion pounds. The company also reported that total sales increased by 2.1 percent during the same period, supported by growth in its newer products portfolio (vapour and heated tobacco).
GB, announced on Thursday that its annual profit for the full year ended Dec. 31, 2025, rose 2.3 percent to 11.28 billion pounds. The company also reported that total sales increased by 2.1 percent during the same period, supported by growth in its newer products portfolio (vapour and heated tobacco).A key contributor to this performance was the Velo nicotine pouch, which the company stated gained market share in the United States 
US. This expansion in the nicotine pouch category helped drive sales within the newer products portfolio (vapour and heated tobacco). These results are significant as they shift the company's revenue mix and impact its competitive position in the U.S. nicotine pouch market, alongside traditional brands like Dunhill.
US. This expansion in the nicotine pouch category helped drive sales within the newer products portfolio (vapour and heated tobacco). These results are significant as they shift the company's revenue mix and impact its competitive position in the U.S. nicotine pouch market, alongside traditional brands like Dunhill.
