Philip Morris expects strong annual profit as Zyn nicotine pouch sales surge
Philip Morris expects higher annual profit today as Zyn nicotine pouch sales grow. The firm is focusing on smoking alternatives despite rising competition.
Insights:
Philip Morris International Inc. announced today, February 6, 2026, a full-year 2026 adjusted earnings-per-share forecast ranging from $8.38 to $8.53, a figure that exceeded analyst expectations compiled by LSEG. The company attributed this positive outlook to robust sales performance and significant volume growth of its Zyn (nicotine pouch) product in the US 
US. This updated guidance represents a material change to the company's earnings outlook and highlights the commercial momentum of its smoking alternatives sector portfolio.
US. This updated guidance represents a material change to the company's earnings outlook and highlights the commercial momentum of its smoking alternatives sector portfolio.The company reported that Zyn (nicotine pouch) achieved 19% volume growth in the US US during the fourth quarter, providing a strong foundation for the 2026 projections. As the world's largest tobacco company by market capitalization, Philip Morris International Inc. indicated that the strength of its reduced-risk offerings is a primary driver of its financial trajectory. This growth occurs as the company continues to manage its broader portfolio, which includes the IQOS (heated tobacco device) and the Marlboro (brand).
US during the fourth quarter, providing a strong foundation for the 2026 projections. As the world's largest tobacco company by market capitalization, Philip Morris International Inc. indicated that the strength of its reduced-risk offerings is a primary driver of its financial trajectory. This growth occurs as the company continues to manage its broader portfolio, which includes the IQOS (heated tobacco device) and the Marlboro (brand).
