Target focuses on young families to boost sales growth
Target is adding baby products to attract young families and build loyalty. The retailer reported a 5.6% sales rise and plans a $2 billion store investment.
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TARGET CORP added 2,000 baby items to its inventory to reverse a multi-year sales slump. The retailer reported a 5.6% year-over-year sales increase and doubled its net sales growth forecast to 4%. Target is fighting to reclaim market share from low-price competitors after losing cost-conscious shoppers to discount rivals.
