Sony Honda Mobility Unveils Afeela 1 EV at CES 2026, Plans U.S. Launch

Sony Honda Mobility, a collaboration between Sony Group and Honda Motor, introduced the Afeela 1 electric vehicle prototype at CES 2026. The company plans to deliver the Afeela 1 in California by late 2026, despite industry-wide EV development slowdowns.

Insights:
Sony Honda Mobility, a joint venture between Sony Group Corporation and Honda Motor Company , made headlines at the CES 2026 event in Las Vegas by unveiling its latest electric vehicle prototype, the Afeela 1. Announced on January 5, 2026, the company plans to commence customer deliveries of this innovative vehicle in California by late 2026, with additional models targeted for 2028.
Attendees examine exhibits at the Sony booth during CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. on January 8, 2025. REUTERS/Steve Marcus
Attendees examine exhibits at the Sony booth during CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. on January 8, 2025. REUTERS/Steve Marcus
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