Puma Narrows 2026 Loss Outlook
German sportswear maker Puma narrowed its 2026 operating loss guidance to between eighty million and one hundred thirty million euros. The company reported a third-quarter operating loss as quarterly sales declined five percent from the previous year amid softer consumer demand.
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PUMA SE narrowed its 2026 operating loss forecast to a range of €80 million to €130 million ($89 million to $145 million) on Friday morning. The revised guidance compares with a previous projection of €50 million to €150 million. The update reflects ongoing adjustments as the Germany-headquartered sportswear maker navigates shifting consumer demand.
