Lululemon cuts annual forecasts on slowing US demand

Lululemon Athletica lowered its annual revenue forecast to a range of flat to a 1% decline late evening as demand weakens in the United States. This revision compares to a previous growth forecast of 2% to 4% and triggered a 7% drop in shares during overnight trading. The move signals a significant cooling in the North American market where the apparel maker previously enjoyed consistent expansion.

### North American Demand Hits a Wall The Vancouver-based retailer expects fiscal 2026 revenue to struggle as it loses grip on its core market. Lululemon is finding it difficult to maintain its appeal among loyal shoppers who are increasingly courted by newer competitors.