Porsche records steepest annual sales drop in sixteen years as China demand collapses
Porsche reported a ten percent sales decline in 2025 as the luxury automaker faced significant challenges in China and regulatory hurdles across Europe.
Insights:
Porsche AG announced today that it delivered 279,449 vehicles in 2025, representing a 10% year-over-year decline. This performance marks the company's steepest annual sales drop since 2009, a year when deliveries fell by 24% during the global economic crisis. The downturn was largely driven by regional weaknesses, including a 26% collapse in sales within China 
CN. In the domestic market of Germany 
DE, sales fell 16%, while overall deliveries across the European Union 
EUdropped by 13%.
CN. In the domestic market of Germany DE, sales fell 16%, while overall deliveries across the European Union EUdropped by 13%.
