MS Expands Zalando Partnership Across Europe
Marks and Spencer has expanded its partnership with Zalando to fulfil direct-to-consumer orders across 22 European markets. The move aims to scale its online business and reduce logistics costs significantly.
Insights:
Marks & Spencer expanded its partnership with Germany's Zalando on Tuesday, enabling the online fashion retailer to fulfil direct-to-consumer orders across 22 continental European markets. The move aims to scale the United Kingdom retailer's international online business by cutting logistics costs by up to half. The expansion follows a successful trial in Poland earlier this month.
