Hershey Expands Healthy Halloween Snacks
Hershey is shifting its Halloween product lineup toward savory and sugar-free options to meet growing consumer demand for healthier snacks. The chocolate maker is using artificial intelligence to accelerate product development as eating habits evolve.
Insights:
Hershey is shifting its Halloween product offerings toward salty snacks and sugar-free options as health-conscious consumers adjust their eating habits. The pivot responds to changing consumer demands ahead of the October 31 holiday. Halloween retail sales account for nearly a fifth of annual confectionery revenue in the United States.
