Judge Rejects Google AdX Breakup Bid
A U.S. judge declined to force Alphabet's Google to sell its AdX advertising exchange, opting instead for behavioral remedies in an antitrust case. The Department of Justice had sought a divestiture after proving Google engaged in anticompetitive conduct.
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ALPHABET INC-CL A avoided a forced divestiture of its AdX exchange on Wednesday afternoon, marking the third consecutive failure for United States antitrust enforcers seeking to break up Big Tech. The decision rejects a Department of Justice bid to strip away core assets following a ruling on anticompetitive conduct. The outcome heightens investor scrutiny over the limits of judicial remedies in reining in major technology conglomerates.
