Ford Prepares for 2027 Launch of Fathom EV
Ford executives outlined production preparations for the upcoming Fathom electric pickup truck during an earnings call. The new vehicle aims to capture budget-conscious buyers with a starting price under 30000 dollars.
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FORD MOTOR CO will launch its all-electric midsize pickup, Fathom, in late 2027 starting at $28,350. The vehicle undercuts the average new electric vehicle price by $25,650. The low-cost EV targets a mass-market demographic across the United States, where half of all new vehicle sales transact under $40,000.
