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Ford to Test Affordable Electric Pickup Prototypes

Ford CFO Sherry House announced that prototypes for a new thirty thousand dollar electric pickup are ready for road testing in Michigan. The vehicle is the first to utilize the company's new universal platform and megacasting production process to reduce manufacturing costs and improve scale.

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FORD MOTOR CO is testing prototypes of a $30,000 midsize electric pickup in Michigan to prepare for a 2027 market launch. The automaker currently produces these prototypes in Michigan for road testing as part of its "Universal Electric Vehicle" platform strategy. This low-cost entry aims to secure a competitive edge against both electric and gasoline-powered rivals in the North American market.

Scaling the Universal Electric Vehicle Platform
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