Decathlon to Acquire 50 Percent of Sport 2000 France

Decathlon has signed a letter of intent to acquire a fifty percent stake in Sport 2000 France. The partnership aims to expand Decathlon presence in French ski resorts and enter the ski rental market. The transaction remains subject to regulatory approvals.

A Decathlon logo is seen at a store of the French sports equipment and sportswear company Decathlon in Saint-Herblain near Nantes, France, April 29, 2025. REUTERS/Stephane Mahe

Decathlon has signed a letter of intent to acquire a 50% stake in Sport 2000 France, expanding its footprint across mountain resorts in France. The move targets the competitive winter sports rental market. Mountain gear accounts for 25% of Decathlon's domestic sales, yet the retailer operates only five mountain locations.

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