Apple Names Steve Smith New Head of M and A

Apple has named company insider Steve Smith as its new head of mergers and acquisitions. Longtime veteran Adrian Perica moves entirely to the services division.

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An Apple logo appears in this illustration taken August 25, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Apple named insider Steve Smith as its new head of mergers and acquisitions, moving longtime veteran Adrian Perica to its growing services division. The leadership shuffle marks one of the latest management changes under CEO John Ternus. Investors are tracking the restructuring as Apple looks to accelerate growth across its software and subscription services.

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