China Golden Week Travel Jumps But Spending Remains Soft
Chinese travellers are booking longer holidays for the Golden Week break, yet a prolonged slowdown in consumer spending means record travel volume may not boost profits. Analysts note a K-shaped spending pattern as consumers remain cautious despite strong travel demand.
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China travellers are booking longer holidays for the National Day break, combining the seven-day Golden Week with the Mid-Autumn Festival for a 13-day period.
