BMW Unveils Restructuring Plan With Job Cuts and AI

BMW announced a restructuring plan on Wednesday focusing on artificial intelligence, management cuts, and new models to restore investor confidence. The automaker targets a core automotive margin of 3% to 5% by 2028 amid mounting industry pressures.

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People gather next to the BMW i7 electric sedan at the company’s booth at the Beijing International Automotive Exhibition (Auto China), in Beijing, China, April 24, 2026. REUTERS/Maxim Shemetov

BAYERISCHE MOTOREN WERKE AG unveiled a restructuring plan on Wednesday centered on AI, management cuts, and two new vehicle launches to reverse a share price slump. Shares have fallen more than a third over the past year to their lowest level in more than six years. The automaker is responding to margin pressures across Europe, China, and the United States.

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