Audi Targets 2026 Margin Rebound After Tariff Costs

Audi expects profit margins to rise toward 8% this year despite ongoing tariff pressures. The brand is navigating a 14% profit drop and slow sales in China.

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Audi, the premium brand group of Volkswagen AG headquartered in Germany, is projecting a recovery in its operating profit margin by 2026. The forecast comes after a challenging 2025 in which international tariffs imposed a 1.2-billion-euro burden on the company's financials.

The Audi brand logo displayed at the Bangkok International Motor Show in Thailand. REUTERS/Athit Perawongmetha
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