U.S. New Car Prices Hit $47,000 as Budget Models Vanish

U.S. new car prices average $47,000 as automakers prioritize high-margin SUVs over budget models. This shift leaves middle-income buyers with fewer options.

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The automotive industry in the United States is currently grappling with a severe affordability crisis that threatens to relegate a growing number of Americans to the used-car market. While political figures debate the impact of environmental regulations and tariffs, a review of industry data suggests a more market-driven cause: automakers have significantly reduced their offerings of budget models in favor of larger, more expensive, and more profitable upscale vehicles. This strategic shift has pushed the average transaction price for a new vehicle to approximately $47,000.

A view of vehicles moving through traffic on the I5 freeway in Los Angeles, California, captured on July 12, 2023. REUTERS/Mike Blake/File Photo
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