New car prices cross fifty thousand dollars

Average US new vehicle transaction prices climbed above fifty thousand dollars in August for the first time this year. Automakers reduced incentives while inventory tightened.

Insights:
Woody Gontina, 49, Royal Oak, takes delivery of his new Ford F-150 Lightning that he purchased from New Car Salesman Liam Belill, 28, of Flushing, Mich. at Szott Ford dealership in Holly on Thursday, Aug. 8, 2024.

Average United States new-vehicle transaction prices climbed past $50,089 in August, rising 1.9% year over year. The milestone marks the first time average prices have crossed the $50,000 threshold this year. Automakers simultaneously trimmed customer incentives to 6.5% of transaction prices.

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