ASOS Forecasts Return to Growth and Strong Profit

ASOS forecast a return to annual sales growth and profit above market estimates following successful turnaround efforts. The retailer reported a core profit of 170.3 million pounds for fiscal 2026.

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Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay

ASOS PLC forecast a return to sales growth and an annual profit above market estimates on Thursday morning, driven by fatter margins and cost cuts. The British fashion retailer is navigating a competitive retail environment across the United Kingdom as shoppers grapple with high mortgage costs. The turnaround strategy positions the online retailer to outpace rivals facing pressure from China-based competitors.