ASOS First Half Core Profit Rises 50 Percent on Revamp

ASOS reported a 50 percent rise in first-half core profit on Wednesday. The result followed strict cost controls implemented during a major business revamp.

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The prominent online fashion retailer ASOS Plc has reported a significant recovery in its financial performance, posting a nearly 50% year-on-year increase in its adjusted core profit for the first half of the year. This surge in profitability comes as the company, based in the United Kingdom, continues to navigate a comprehensive business revamp aimed at stabilizing its operations and improving efficiency.

Pedestrians passing by an ASOS temporary retail location in London, Britain, captured on November 12, 2025. REUTERS/Hannah McKay/File Photo
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