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Apple Unveils AI Focused iPhone 18 Pro

Apple launched its new AI focused iPhone 18 Pro and updated Apple Watch models during its annual event. New CEO John Ternus highlighted on device intelligence features and advanced camera security.

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New Apple CEO John Ternus speaks as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S., September 9, 2026. REUTERS/Carlos Barria

APPLE INC unveiled the AI-focused iPhone 18 Pro starting at $1,199 on Wednesday during an event in Cupertino led by new CEO John Ternus. The hardware launch sets the stage for a pricey folding device expected later in the presentation. The iPhone generated $209.6 billion, representing over half of Apple's sales in its most recent fiscal year.
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