Apple Debuts AI Strategy and Siri Overhaul at WWDC
Apple is expected to introduce a major Siri overhaul and new AI tools during its annual developer conference to compete with rivals like Microsoft and Google. The company aims to leverage its custom chips and personal data to create context-aware experiences while shifting its financial focus toward greater investment in technology.
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APPLE INC will launch a major Siri overhaul and generative AI tools at its developer conference on Monday. The iPhone maker aims to close a competitive gap with MICROSOFT CORP and ALPHABET INC-CL A in the race for "agentic" software. Apple seeks to leverage its 2.5 billion devices to deploy software capable of carrying out complex tasks.
