Adidas expects European rebound and China growth
German sportswear maker Adidas expects its struggling European market to return to growth in the fourth quarter. The company continues to gain strong momentum in China while outpacing its rival Nike.
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ADIDAS AG expects European sales to return to growth in the fourth quarter, offsetting a 4% decline in the third quarter. The German sportswear maker anticipates high single-digit growth across Europe during the final three months of 2026. Higher wholesaler shipments and delayed deliveries will drive the recovery in Adidas's largest market.
