Adidas Reports Record Sales and Announces One Billion Euro Share Buyback
Adidas announced record 2025 sales and a fifty-four percent jump in operating profit. The company will launch a one billion euro share buyback in February.
Insights:
Adidas AG , based in Germany 
DE, reported on Thursday that its preliminary currency-neutral sales rose by 13 percent in 2025 to reach a record 24.8 billion euros. The sportswear giant also disclosed that its operating profit for the year surged by 54 percent to 2.06 billion euros, signaling significant growth across its global operations. These figures are considered preliminary and remain subject to final verification.
DE, reported on Thursday that its preliminary currency-neutral sales rose by 13 percent in 2025 to reach a record 24.8 billion euros. The sportswear giant also disclosed that its operating profit for the year surged by 54 percent to 2.06 billion euros, signaling significant growth across its global operations. These figures are considered preliminary and remain subject to final verification.
