Under Armour raises annual profit outlook as business reset strategy pays off
Under Armour raised its annual profit outlook after posting strong third quarter results. CEO Kevin Plank said the firm is stabilizing after a major reset.
Insights:
Under Armour, Inc. raised its annual forecasts on February 6, 2026, after reporting third-quarter results that exceeded market expectations. The company cited a simplified product mix and the successful introduction of new apparel and footwear launches as the primary drivers behind the stronger performance. This guidance revision follows a period of deeper restructuring and a multi-quarter business reset, directly influencing investor expectations for the company's near-term profitability and revenue trajectory.
