YouTube Reveals New AI Tools and Shopping Updates

YouTube introduced new artificial intelligence creator tools and expanded shopping features during its annual event in New York City. The platform is updating its studio software and expanding affiliate programs globally.

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Teenagers pose for a photo while holding smartphones in front of a Youtube logo in this illustration taken September 11, 2025. REUTERS/Dado Ruvic/Illustration

ALPHABET INC-CL A's YouTube unveiled a suite of artificial intelligence tools and e-commerce integrations on Wednesday afternoon during its annual creator conference. The updates span automated editing features and expanded affiliate shopping programs. The platform is scaling its monetization tools as competition for creator talent intensifies globally.

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