Xpeng announces ambitious sales target for 2025 alongside strategic pivot to physical AI

Xpeng has set a 2025 sales target of up to 600,000 vehicles, aiming for major growth after a record 2024. The firm is also moving into physical AI.

Insights:
Chinese electric vehicle manufacturer XPeng Inc. has set a delivery target of 550,000 to 600,000 vehicles for 2025, according to internal strategy documents reported on Wednesday. This goal represents a growth rate of 28% to 40% compared to the performance of the company in the previous year. The announcement, which was first reported by 36Kr on January 14, 2026, and later confirmed by a company source, highlights the manufacturer's continued expansion in the competitive automotive market of China CNCN.
The Xpeng P7+ is presented on the press and media day of the IAA auto show in Munich, Germany, September 8, 2025. REUTERS/Angelika Warmuth
The Xpeng P7+ is presented on the press and media day of the IAA auto show in Munich, Germany, September 8, 2025. REUTERS/Angelika Warmuth
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