Weight loss drugs drive protein boom
The popularity of GLP-1 weight loss drugs is driving a major boom in protein-infused products. However, shoppers are increasingly scrutinizing labels for hidden additives and exaggerated claims.
Insights:
Weight-loss drugs are supercharging demand for high-protein foods, with users projected to spend 11% more on protein items. That surge is triggering intense consumer skepticism over whether products actually deliver on their health claims.
