AI Shapes US Snack Choices

Conagra Brands reports that American shoppers increasingly rely on AI to find snacks matching specific health goals. The shift is driving demand for high-protein foods and bold flavors.

Insights:
FILE PHOTO: Slim Jim products, owned by Conagra Brands, are seen for sale in a store in Manhattan, New York, U.S., November 15, 2021.

Consumers across the United States are increasingly turning to AI tools to choose snacks, driving $198.2B in annual retail sales toward high-protein options. The snacking sector is growing 1.4 times faster than the broader food market, reshaping retail habits. This shift is reshaping traditional snack categories as shoppers prioritize functional health goals.

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