US Shoppers Trim Budgets and Splurge Selectively

Middle-class American consumers are tightening budgets by prioritizing essentials and postponing large projects. Meanwhile, wealthier shoppers continue supporting luxury brands and affordable treats.

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People walk on Fifth Avenue as President Trump’s new tariffs are imposed, in New York City, U.S., August 7, 2025. REUTERS/Adam Gray

Middle-class shoppers in the United States pulled back on spending, driving WALMART INC to post its slowest same-store sales growth in six years. Retail earnings across the country revealed tighter household budgets amid elevated gasoline and borrowing costs. Households prioritized daily essentials while reserving discretionary funds for occasional treats and affordable splurges.

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