Newell Brands slashes prices on Rubbermaid and Graco products as shoppers cut spending
Newell Brands is cutting prices by up to 15 percent on Rubbermaid and Graco items to attract frugal shoppers. The move follows a weak annual profit forecast.
Insights:
Newell Brands Inc. announced today, February 6, 2026, that it is implementing price cuts of up to 15% on its Rubbermaid food storage products and several core Graco baby-care items. This move represents a significant shift in pricing strategy for the consumer packaged-goods sector and comes as a direct response to consumer pushback against prior price increases. Newell Brands Inc. explicitly linked the previous multi-quarter hikes to the impact of tariffs, but is now adjusting its approach as consumers in the United States 
US and Canada 
CA grapple with high costs.
US and Canada CA grapple with high costs.The announcement follows recent guidance from Newell Brands Inc. that its annual adjusted profit is expected to come in below previous estimates. The timing of these price reductions coincides with other corporate developments, including recently disclosed restructuring actions and store closures. As a major player in the consumer packaged-goods sector, the decision by Newell Brands Inc. to lower prices on prominent brands like Rubbermaid and Graco highlights the pressure facing manufacturers to maintain volume in a price-sensitive market.
