Lawmakers Question McDonald CEO On Pricing
US lawmakers led by Senator Elizabeth Warren sent a letter questioning McDonald CEO Chris Kempczinski about algorithmic pricing tools. They expressed concern that AI tools may raise consumer costs and facilitate franchisee collusion.
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Lawmakers in the United States questioned MCDONALD'S CORP over its algorithmic pricing practices in a letter sent to CEO Chris Kempczinski. The legislative inquiry targets machine learning tools used to generate optimal price recommendations across restaurant locations. Regulators are examining whether automated pricing systems could facilitate franchisee collusion and push consumer costs higher.
